Advertising Information
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Contact Information

Dept. of Journalism P.O. Box 1930 State University, Arkansas 72467	Dept. of Journalism Herald Advertising, Room 226 104 Cooley Jonesboro, Arkansas 72401
870-972-3075	Fax: 870-910-8042

Personnel

Meghan Hackney	Bonnie Thrasher
Student Advertising Manager	Faculty Advertsing Advisor

National Representatives

All Campus Media

American Passage Media Corp.

CASS Communications, Inc.

The Ruxton Group

Terms of Payment

Credit must be established with our office before charges will be made. Bills are sent at the end of each month and due upon receipt. No advertising will be accepted from accounts more than 30 days past due. All political and classified advertising is payable in advance and non-refundable.

Advertising Content Policies

1. Not accepted:  Advertising of abortion or adoption agencies, firearms, "work at home" ads, contraceptive devices, financial aid services, alcoholic beverages or any form of tobacco products. The Herald reserves the right to refuse any advertising for content reasons.

2. Any advertising material that could be construed as editorial copy will be prominantly marked "advertising."

3. The Herald may print Public Service Announcements when space is available.

Cancellation Date

Cancellation must occur foru working days prior to publication. Cancellations made past cancellatoin date will be billed in full.

Errors

Every effort is made to avoid errors including offering proofing services to the advertiser. Any error which occurs in an ad that has been proofed by the advertiser will not be corrected at the expense of The Herald.

Errors occurring in ads that are the fault of The Herald's advertising staff will be corrected if the error is substantial and is likely to contribute to loss of business for the advertiser. For example, an incorrect phone number or price will be corrected. A misspelled street name will not be corrected.

Advertising Copy Deadline

Display advertising copy is due one week before the date of publication. Advertising is sold on a first-come, first-served basis, so reserve your space early. Classified advertisements accompanied by payment are due three business days prior to publication.

Advertising Rates

(No free-standing inserts accepted.)
Effective July 1, 1997
All rates are non-commissionable

Local
   Full Page (6x21")
   Half Page (6x10.5")
   Quarter Page (3x10.5")
   Eighth Page (3x5.25")

$6.00 per column inch
$567.00
$283.50
$141.75
$70.88

Combination Rate
  (no copy changes, same ad in 
  two or more consecutive issues)

250-inch contract

Student Organization Rate
   (Organization must be listed in 
   the undergraduate bulletin in 
   order to qualify)

 Printing method: offset (85 line)

six column format

column widths
one column	2"
two column	4.175"
three column	6.35"
four column	8.525"
five column	10.7"
six co lumns	12.875"

· Please contact Alissa Harris for additional information about ad submission. We cannot scan any ads larger than legal size! Preference is for digital receipt.
Acceptable:
     Macintosh
      QuarkXPress 4.0 or earlier
      EPS
     TIFF
Do Not Forget all Fonts and Graphics!

Political: Cash with copy.
Position charges: no charges, no promises.
Production charges: none

6,000 printed twice weekly and distributed at racks at high-traffic locations throughout campus. Single issues free.